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Product Description
Master negotiator and New York Times bestselling author of YouCan Negotiate Anything returns with this long- awaited and essential guide to the art and practice of negotiation in the 21st century. As a result of his extensive negotiating experience and his unique presentation style, Herb Cohen is internationally renowned as someone who can quickly grasp both sides of an issue and get the most for his client out of a difficult negotiation. His advice? ‘Simple,’ says Herb, ‘I care…but not that much!’ In this new book-and in his signature humorous and self-deprecating style-Herb Cohen explains how the reader can learn powerful yet subtle negotiating ploys to help them in their business, career, and even family relationships. As Herb says, ‘Negotiation is the game of life.’

Negotiate This!: By Caring, But Not T-H-A-T Much

• ISBN13: 9780553281095
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Herb Cohen believes the world is a giant negotiating table and, like it or not, you’re a negotiator. Whether you’re dealing with your spouse, boss, department store, bank manager, children, solicitor, or best friend – in every encounter with other people, negotiating is always taking place. And how well you handle those encounters determines whether you prosper happily or suffer frustration and loss. With his helpful and sensible approach Cohen shows that negotiating is a process you can understand and predict – and most importantly, that it’s a practical skill you can learn and improve upon.

You Can Negotiate Anything